The case for DNA.
A complete, objective needs analysis is the highest-leverage change an advisor can make. Here is what the industry data says, and how DNA is built to act on it.
Life insurance has never had its own platform.
Advisors get a needs-analysis module bolted onto a financial-planning tool, never a platform built for life insurance itself. Two gaps follow from that.
Gap 01
No comprehensive needs analysis for life insurance
Generic tools size one need at a time. Nothing builds the full risk picture for the household, so cases come out smaller than they should be.
Gap 02
No compliance workflow dedicated to life insurance
There is no standard for advisors to follow on compliance. The advisor’s time is strained and the risk only increases.
The premium is already in your book.
4 in 10
families would face financial hardship within six months of losing an income, and most have never had that gap measured.
4 in 5
Canadians admit they know little about life insurance, so they rely on an advisor to make the call, and remember who made it clear.
$3M to $5M
in new premium per $100M AUM over three to five years, from clients already in your book, with no new prospecting.
Sources: LIMRA & Life Happens, 2023 Canadian Insurance Barometer Study; DNA enterprise revenue modelling.
Bigger cases, from the same effort.
+18-100%
increase in premium per advisor, the documented lift when a complete needs analysis replaces single-need quoting.
Source: LIMRA documented production-lift range across advisors using comprehensive needs analysis; figures illustrative.
Every risk, surfaced and sized
Not one need at a time. The full household picture, in a single view.
Selling becomes educating
The facts make the case, so the conversation shifts and the client leans in.
A report that backs you up
A branded, client-ready report supports every recommendation you make.
A documented, objective process protects you, and sells.
- 45%
- of examined Ontario life advisors applied no needs-based sales practice.
- $232K
- in life insurance practice penalties in a single recent fiscal year.
- $3K to $800K
- range of recent individual regulatory fines per action.
Sources: FSRA market-conduct examinations; FSRA enforcement record, fiscal 2024-25.
What advisors say.
“I like that Helix can sense-check my reasoning and pull everything together from docs and notes.”
Dylan S. SPM Financial Run a case. See the gap.
The #1 modern needs analysis tool
Delivering clearer insights, stronger client confidence, and better advisory outcomes without added complexity.