Dynamic Needs Analysis

A smarter way to grow your insurance practice with AI

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About us
We help insurance advisors, brokerages, and MGAs run faster, cleaner, and fully compliant sales cycles.

DNA replaces repetitive workflows with an automated needs analysis, real-time reporting, and built-in compliance checks.

Every case moves smoothly from discovery to application.
We help insurance advisors, brokerages, and MGAs run faster, cleaner, and fully compliant sales processes.
4.5x Faster Throughput
Complete more cases in less time, remove manual steps.
17.5% More Coverage
Reveal insurance risks with a comprehensive analysis.
5-minute Case Process
Run a full needs analysis in under 5 minutes.
Based on early advisor testing

Let us introduce you to

Helix

Your personalized AI Advisor

Helix analyzes the client data you enter and converts it into meaningful insights.

It reviews the data you provide and turns it into a full picture of needs, risks, and priorities. It then ranks what is most important by criticality.

Helix goes beyond the numbers, helping you think through scenarios, plan next steps, and get clear answers so you can focus on conversations, not calculations.

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Getting started

Setting up DNA is fast and easy

01
Get Set Up
02
Organize Your Book
03
Start Running Cases
01
Create your account
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Create your advisor profile and begin working in DNA with a fast, simple onboarding process.
02
Add your clients
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Import client details with a guided flow that ensures clean, complete, compliant data.
03
You're all set!
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Generate needs analyses and underwriting-ready reports that help move more cases forward.

Why Choose DNA

Built for advisors. Structured for clarity. Designed to move cases forward.

Understand Clients More Deeply

DNA standardizes client intake, removes manual data entry, and eliminates blind spots for a clear financial picture.

Produce Compliance Ready Reports in Minutes

Cut compliance time to minutes with data powered oversight that improves accuracy, speeds reviews, and strengthens MGA workflows.

Instantly Identify Protection Gaps

Run intelligent needs analysis that ranks priorities, highlights shortfalls, and uncovers hidden opportunities.

Move Cases Into Underwriting Faster

DNA cuts prep time by 4.5x, boosts coverage by 10–20 percent, and drives cleaner submissions so more cases move forward.

Built for Advisors,
Backed by Results
Clear Reports

“The clients were amazed. They loved how everything was broken out and how nice the reporting looked. It made the recommendation really easy to deliver. I used Helix to show the gaps, then sent the report in a PDF on our letterhead. They came back the same day and we were doing the apps right away. I’ve never had a sale turn around that easily.”

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Tyler McKay
iA Investia Financial Services Inc.
Long-Term Value

“I’ve been testing Helix inside Dynamic Needs Analysis, and I see genuine long term value for a growing organization. It’s not just the software, it’s the gap it fills for plan design support and advisor development.”

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Anonymous
Built for Complexity

"I’ve been in the business 20 years and handle everything from small to very large premium cases. Most needs analysis software is too shallow for the kind of work I do. DNA feels built for real, complex insurance planning. It's a real deep needs structure done right.”

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Anonymous

Ready to use DNA?

Use DNA today and see instant results and satisfaction.

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